SARAH KARLSON
BRAND DESIGN / ART DIRECTION
AMAZON STYLE
Brand and concept development, environmental, industrial, and digital design, and creative direction for Amazon's first fashion retail concept store.
AMAZON GO GROCERY
Environmental graphic design and store education system design for Amazon's first Just Walk Out Technology™️ grocery store.





PHOTO ART DIRECTION
Amazon Prime Video brand photography



FIESTA BOWL ORGANIZATION
Brand and graphic design, event collateral, corporate communications

NCAA FINAL FOUR HOST BID
City of Phoenix official bid to host the NCAA Final Four tournament




HUMANS OF AMAZON
Visual identity design and program development for a new Amazon Core Shopping UX Research program focused on elevating real customer stories in daily work flows.

SDC BRAND IDENTITY
An Amazon Design Community focused on connecting designers of various disciplines from cross-functional teams.


LOGOS
Various logos, marks, and lock ups from over the years.
