AMAZON STYLE

Created and launched brand architecture including naming, visual identity, design tenets, and expression across the innovative end-to-end digital and physical retail store. Key decision-driver in defining the customer experience.

Concept and Brand PR announcement video: art direction, video direction, storyboard, set and talent styling.

Sarah Karlson Amazon Style Store visual identity design

Develop, launch, and manage brand architecture:(naming, visual identity, logo design, color palette, typography, personality, tone/voice, and original brand guidelines.

Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

AmazonStyle_WomensLookBookHero_Spring22_051322_2956 × 1600.jpg

Brand photography for the 2022 launch of the first Amazon Style concept store in Glendale, CA.

Brand design elements expressed across the digital UX app experience, physical store design elements, and typography brand guidelines for Amazon Style.

Core brand architectural photography of Amazon Style exterior design, shot at the Columbus, OH location.

Brand marketing video concept, photo and motion art direction, and animation design for grand opening marketing campaign of Amazon Style's second location in Columbus, OH.

AmazonStyle_MannequinHero_Device_Spring22_051322_1600x2400.jpg

Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

AmazonStyle_FR-ScreenUI_Womens_Spring22_051322_1435 × 1200.jpg

Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

Grand opening photo art direction, brand and environmental store design for Amazon Style in Columbus, OH.

AmazonStyle_kcm1_Brand_Gifting_220921_1256_2048px_proof.jpg

Core Amazon Style brand photography art direction, retouching, set and talent styling.

Grand opening photo art direction, brand and environmental store design for Amazon Style in Columbus, OH.

Concept and Brand PR announcement video: art direction, video direction, storyboard, set and talent styling.

Develop, launch, and manage brand architecture:(naming, visual identity, logo design, color palette, typography, personality, tone/voice, and original brand guidelines.

Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

Brand photography for the 2022 launch of the first Amazon Style concept store in Glendale, CA.

Brand design elements expressed across the digital UX app experience, physical store design elements, and typography brand guidelines for Amazon Style.

Core brand architectural photography of Amazon Style exterior design, shot at the Columbus, OH location.

Brand marketing video concept, photo and motion art direction, and animation design for grand opening marketing campaign of Amazon Style's second location in Columbus, OH.

Core brand photography art direction Amazon Style, shot at the Glendale, CA location.

HUMANS OF AMAZON

Visual identity design and program development for a new Amazon Core Shopping UX Research program focused on elevating real customer stories in daily work flows.

AMAZON SHOPPING DESIGN COMMUNITY

Logo and brand identity design for an Amazon Design Community organization focused on connecting UX designers, researchers, writers and creatives from cross-functional teams.

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PRIME VIDEO

Amazon Prime Video brand photography