AMAZON STYLE

Brand architecture including naming, visual identity, and expression across the innovative end-to-end digital and physical retail store.

Brand architectural photography featuring fitting rooms and custom "green wall" brand wall covering. Shot at the Glendale, CA location.

FIESTA BOWL ORGANIZATION

Visual direction, design, and creative management for digital, physical, and large-format print creative for two national football bowl games, 40+ state-wide events, and internal projects.

TONY'S DELI

Brand strategy and business development... plus logo design, visual identity, and cool merch for an emerging Seattle-based creative production company.

Tony's Deli – Everyone Eats. >

AMAZON SHOPPING DESIGN

Various projects while on the Amazon Global Core Shopping UX team. Marketing, brand identity, product design, event design and management, along with UX and Art Direction for the for Amazon.com Homepage.

AMAZON GO GROCERY

Retail environmental brand design, customer education and experience strategy, for the first physical retail format of Amazon Go Grocery brand with Just Walk Out Technology.

HUMANS OF AMAZON

Amazon Core Shopping UX research program strategic partner, creative direction, and design for the "Humans of Amazon." Its purpose is to connect internal organizations (and teams across Amazon) to stories of real people, based in insights from research projects, bringing the data to life.

AMAZON DESIGN COMMUNITY

Mentor, volunteer, brand designer, and board member for community programs. 2022 key note speaker at Amazon's global design conference.

PRIME VIDEO

Amazon Prime Video brand design and photo art direction for global marketing campaigns and UX cross-platform brand